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Background TDK is one of the largest manufacturers of electronic components across the globe. They are pioneers in commercially producing ferrite, a magnetic material that originated in Japan. The company’s corporate motto is, “Contribute to culture and industry through creativity.” It’s with these values TDK always strives to develop products that will establish them firmly as creators and innovators. The Challenge With the growing demand for electrical machinery the PFC system installed by TDK at various buildings, factories, offices was facing a drop in customer retention. After exploring the possibilities it was found that TDK’s customers frequently faced problems while getting these PFC units installed. The company had to bear additional costs due to the delays caused while installing these units. The issue did not just end there, servicing and troubleshooting of the equipment consumed a lot of the day for each service agent. This had to be dealt with to improve the quality of customer service and warranted for an efficient use of human resource. The solution TDK partnered with Multiversity to build a training solution to tackle the problem.Visuals are processed 60,000 times faster in the brain than text (Source) and thus, it was recommended that effective solution could be building modules in video formats. A team was set up, comprising of TDK’s SMEs and Multiversity e-learning experts (viz. subject matter experts, content developer, graphic designer, LMS expert, quality analysts) to execute the desired solution. Multiversity follows a Instructional Design methodology to create learner centric content. The standard methodology is ADDIE Step 1: Analyse The ground personnel could not efficiently make use of the PFC unit’s standard manual. Minor programming is required to correctly install the power factor corrector for which these individuals are not trained. Incorrect installation leads to loss in system power and subsequently drops in voltage are experienced. Technical representatives are unable to understand complicated issues as all material is in English which creates a language barrier. The product’s manuals and in-house process videos are complex and need a significant level of technical expertise to understand. Existing instructional videos have high internet bandwidth and are unorganised, making it hard to find the right one in time. Telephonic support through an IVR system can’t be readily accessed on the site. Step 2: Design Subject matter experts study the objectives and planned strategies to create the right modules These modules are designed in an easy manner by the content developers so that even those with minimal technical knowledge can comprehend them for installation as well as troubleshooting Step 3: Develop E-learning content can never be the same for everyone even if they belong to the same industry. Prototype modules are first created and customised as per TDK’s needs, their employees capabilities and in the right format. The abundant training material available was consolidated in a systematic manner and converted to native HTML5 videos. The modules also included troubleshooting guides apart from installation process. It made servicing all the more efficient without creating separate modules for each. The size of the course content was optimised to make it easily loadable on every mobile platform across areas where there is low internet bandwidth At the same time, video quality improved to a great extent. The instructions were made visible and could be read easily. All the content was localised to Hindi. They developed 17 different instructional / troubleshooting modules which are easy to understand irrespective of an individual’s education or technical expertise. Step 4: Implement Procedures are set up to train managers as well as technical representatives about the various modules being created and how to set up the unit in the correct manner. Step 5: Evaluate The prototype modules are evaluated both before and after their implementation to assess the quality of content, functionality and compliances by the team’s quality analysts. TDK’s technical representatives and managers could successfully test the prototype on LMS for functionality and install/service their PFC units. The Outcome: Multiversity built a highly interactive and engaging module which followed a structure that guides all users, right from introducing them to the unit up to troubleshooting it in minutes. In addition to end users i.e panel builders even salespersons and dealers can use these modules to install the units. Salespersons can educate customers on how to use these units in the sales process itself. Dealers are also able to better support and service their end clients. The module videos can also be played on mobile devices that have low internet bandwidth, thus eliminating all logistical problems. Ground personnel or even managers can solve typical problems that arise during installations (such as incorrect voltage or setup techniques) on-site and do not have to waste time going back and forth to their office. The modules will soon be localised to other native languages to make things easier and faster to grasp for everyone. TDK saw a significant cost reduction by eliminating the delays caused in setting up the units. Their customers too are satisfied with quick installations (reduced installation time to only 7 Minutes) and prompt troubleshooting solutions that TDK provides. Multiversity has helped the company maintain its reputation and goodwill with their customers. Recent Posts OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! No posts found

Background ABC is one of the leading manufacturers of electronic components across the globe. ABC always strives to develop products that will establish them firmly as creators and innovators. The Challenge With the growing demand for electrical machinery the PFC system installed by ABC at various buildings, factories, offices was facing a drop in customer retention. After exploring the possibilities it was found that ABC’s customers frequently faced problems while getting these PFC units installed. The company had to bear additional costs due to the delays caused while installing these units. The issue did not just end there, servicing and troubleshooting of the equipment consumed a lot of the day for each service agent. This had to be dealt with to improve the quality of customer service and warranted for an efficient use of human resource. The solution ABC partnered with Multiversity to build a training solution to tackle the problem. Visuals are processed 60,000 times faster in the brain than text (Source) and thus, it was recommended that effective solution could be building modules in video formats. A team was set up, comprising of ABC’s SMEs and Multiversity e-learning experts (viz. subject matter experts, content developer, graphic designer, LMS expert, quality analysts) to execute the desired solution. Multiversity follows a Instructional Design methodology to create learner centric content. The standard methodology is ADDIE Step 1: Analyse The ground personnel could not efficiently make use of the PFC unit’s standard manual. Minor programming is required to correctly install the power factor corrector for which these individuals are not trained. Incorrect installation leads to loss in system power and subsequently drops in voltage are experienced. Technical representatives are unable to understand complicated issues as all material is in English which creates a language barrier. The product’s manuals and in-house process videos need a significant level of technical expertise to understand. Existing instructional videos have high internet bandwidth and are unorganised, making it hard to find the right one in time. Telephonic support through an IVR system can’t be readily accessed on the site. Step 2: Design Subject matter experts study the objectives and planned strategies to create the right modules These modules are designed in an easy manner by the content developers so that even those with minimal technical knowledge can comprehend them for installation as well as troubleshooting. Step 3: Develop E-learning content can never be the same for everyone even if they belong to the same industry. Prototype modules are first created and customised as per ABC’s needs, their employees capabilities and in the right format. The abundant training material available was consolidated in a systematic manner and converted to native HTML5 videos. The modules also included troubleshooting guides apart from installation process. It made servicing all the more efficient without creating separate modules for each. The size of the course content was optimised to make it easily loadable on every mobile platform across areas where there is low internet bandwidth At the same time, video quality improved to a great extent. The instructions were made visible and could be read easily. All the content was localised to Hindi. They developed 17 different instructional / troubleshooting modules which are easy to understand irrespective of an individual’s education or technical expertise. Step 4: Implement Procedures are set up to train managers as well as technical representatives about the various modules being created and how to set up the unit in the correct manner. Step 5: Evaluate The prototype modules are evaluated both before and after their implementation to assess the quality of content, functionality and compliances by the team’s quality analysts. ABC’s technical representatives and managers could successfully test the prototype on LMS for functionality and install/service their PFC units. The Outcome: Multiversity built a highly interactive and engaging module which followed a structure that guides all users, right from introducing them to the unit up to troubleshooting it in minutes. In addition to end users i.e panel builders even salespersons and dealers can use these modules to install the units. Salespersons can educate customers on how to use these units in the sales process itself. Dealers are also able to better support and service their end clients. The module videos can also be played on mobile devices that have low internet bandwidth, thus eliminating all logistical problems. Ground personnel or even managers can solve typical problems that arise during installations (such as incorrect voltage or setup techniques) on-site and do not have to waste time going back and forth to their office. The modules will soon be localised to other native languages to make things easier and faster to grasp for everyone. ABC saw a significant cost reduction by eliminating the delays caused in setting up the units. Their customers too are satisfied with quick installations (reduced installation time to only 7 Minutes) and prompt troubleshooting solutions that ABC provides. Multiversity has helped the company maintain its reputation and goodwill with their customers. Recent Posts Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! The Power of a Growth Mindset: Why Every Team Member Needs It No posts found

In this article, I explore how to get audiences interested by implementing the most successful marketing strategies, 10 of which are mentioned below. As per today’s fast-paced digital era, there is a huge opportunity for sustainable success if you can implement some key principles and strategies that will help you to get audiences interested in your content and then convert them into buyers. What do Audiences want to know? Audiences want to know the essential, fascinating and necessary elements of a story in order to follow it. The more you learn about their appetite for information, the easier it becomes to tell them the stories they love and what will keep them coming back. Begin with the Story Beginners often make the mistake of thinking that you need to start pitching facts and interesting information. That works for some, but here’s where story kicks in. A good story rouses the curiosity of your audience and hooks them into reading further. The three-act structure (which is also at play in movies and TV shows) has plenty to teach you about how to capture an audience and leave them feeling satisfied with what they just heard. Identify the Voice The best way to get audiences interested in your content is by clearly defining the voice. Audiences are looking for stories to read or watch that are told by a confident storyteller who knows what they’re talking about. Be Professional One of the most important things to remember about standing out among other hosting channels is that quality content can be delivered in a variety of ways. You do not have to be a professional announcers to create a good show for your audience. Take a look at sports talk shows to see how all kinds of hosts share excellent information regardless of their experience level. Whether you are an experienced host or a novice, all you need is commitment and diligence. Choose Keywords Wisely Keywords are highly important when it comes to SEO. First, make sure you are using words that are relevant to your niche. Next, try not to repeat too many keywords. They don’t help your rankings and they make you look spammy- instead focus on choosing the right keywords for your post without overusing them. Compare and Contrast You may be wondering how to get people interested in your blog post. Here are some proven ways to do it: Compare and contrast you present information differently. Show how your tips make life better or easier for everyone. Write an article on the latest (i.e., most popular) hot topic (everyone has an opinion about it). Develop something new. Offer advice, but empathize too. Appeal to others emotions/thoughts using visuals, storytelling, or metaphors. Provide links to other popular content that indirectly relates to your blog post. Front Load Answers To Common Questions The first step is to front load answers to common questions in the beginning of the post, before you get into the real content. This shows that people you’re genuinely helpful and willing to help them out, which will increase their interest in what you have to say. Then consider ways in which your content can solve their problems and struggles rather than focusing on the problem itself. Focus on Solutions, not Problems It’s important that you define the problem in your post even though it might be a broad issue. That way, you’ll have a better chance of finding an audience with your content. If you can confront problems and offer solutions to them, people will feel welcome reading what you write. This is not something that is easy to do, but if you know how, it can be done. Be Consistent Keep your audience interested by being consistent. When you come up with a good topic, stick with it. This gives you the opportunity to share your thoughts on that topic at length and also lets you build your reputation as an expert in the field. Readability should be considered holistically Readability can be improved through changes to your content’s design, including typefaces, colors, and spacing. The first step is to choose a readable font. Google Fonts offers a wide range of fonts that are easy on the eyes and designed for readability. After you have selected a font, use white space judiciously to break up text into more manageable blocks. Contrasting colors will improve the reader’s eye span as it travels across the page. Recent Posts 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! The Power of a Growth Mindset: Why Every Team Member Needs It No posts found

Intro In a world of changing business norms, a social networking site like LinkedIn can help you not only stay up to date with the latest developments in the industry but also better connect with people in your industry. But how can a small business take advantage of this resource? Get inspired by these five ways! How do brands benefit from joining LinkedIn? LinkedIn is a premier social media platform that enables companies to connect with customers and prospects in order to increase their digital footprint. Connecting on LinkedIn can be a two-way relationship: brands can establish and grow strong relationships with current and potential customers and prospects. By engaging with many people in your industry, this allows for the possibility of meeting new insightful professionals who may introduce your company to new clients! What does it take to be successful with LinkedIn To start, you need to see what benefits your organization could gain from connecting with the right people. After this is done, it’s time to invest in creating quality content across your network. It takes time before the brand starts seeing certain numbers, but all the hard work is worth it because it can increase opportunity cost reduces risk and focuses on engagement which is ultimately what you need for any social media platform. How can brands use linkedin for marketing purposes? One of the most important social media sites in the world is LinkedIn. Many people use this site to build their career, find work, and make connections. It has increasingly turned into the place for your business to establish contacts and break into new industries. Business can use LinkedIn for marketing purposes (while still maintaining their presence on other platforms) but only with careful thought and execution. The opinions of many professionals, like Chris Macaskill, founder of Built By Humans, can help you on your journey Ways you can increase your audiences on LinkedIn. Aside from the many benefits of “brand advocacy,” the reach and popularity of your standouts will increase. Your devoted patrons and lurkers will be enticed to check out these popular, world-renowned social feeds. By getting people to watch them more, you also create a sense of purpose for your followers and allow them to share that moment with their online communities. Is it better to leave your social media networks active or focus on Linkedin? Think about it. In a world where everyone is increasingly doing business online, is it better to leave your social media networks active or to focus on LinkedIn? The answer is not definitive for every industry, but the fact remains that any company worth their salt has a presence on LinkedIn. Conclusion Having a presence on LinkedIn is honestly not an option, but having your Brand on LinkedIn does not help unless you are active and engage with your fraternity and future customers. Recent Posts How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! The Power of a Growth Mindset: Why Every Team Member Needs It No posts found

Have you tried to prospect for new clients? If not, I’d like to say welcome, welcome! Prospecting for new clients is an integral part of business because it’s the quickest way to grow your company. But, it can be a daunting task if you don’t know how to do it. Here are three ways to get more clients for your business: Tips to Boost Your Prospecting Success The best way to get prospects is to have a qualified list of people you already know. You can rely on friends, family, and business contacts for leads on new prospects. If you’re just starting out in prospecting, it can be hard to get your foot in the door. So how do you overcome this challenge? Let’s find out. What Does it Mean to Prospecting is the process of actively seeking out leads for your business. Prospectors are individuals who are trying to find prospective buyers for their products, services, ideas, or just about anything else. They want to know what it takes to be successful in this practice and what kinds of things they should do to become more profitable. Why Prospecting Works So Well Prospecting is a unique marketing tool that can have a direct impact on your business growth. There are many reasons why prospecting works so well. One of them is because it offers a personal touch to a cold market. Another reason is the fact that prospects will often buy from individuals before they would buy from companies. The Psychology of Prospecting A successful prospecting campaign begins with a solid understanding of why and how people make buying decisions. When we know these basic elements, we can effectively implement a plan to influence the decision-making process and increase the likelihood of making a purchase. Why to Have a Telephone Prospecting Campaign Telephone campaigns are an affordable, easy way to reach a broad audience. How to Set Up a Voice Mail Return Call Prospecting Campaign Like email marketing, voice mail marketing is a powerful tool for generating leads. And with the right mix of creativity and technology, you can make your prospecting campaign stand out from the rest. What to do if People are Afraid to Greet The very first step to success is to show up. If you’re not showing up, your prospects and clients will never know that you exist and they’ll continue to look for the person who does show up. So how do we boost our prospecting success? Talk to us to help you and your sales teams with training on effective prospecting skills https://www.espial.consulting/leadership-sales-customer-support-blended-learning/ Recent Posts Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! The Power of a Growth Mindset: Why Every Team Member Needs It No posts found

SEO is one of the cornerstones of a Social Media Marketing strategy. Whether you own a business or work in a start-up, you need to have a proper marketing strategy for managing sales activities effectively. Understanding the path customers take on their online shopping journey is essential to help them find their way through your service/product. And it’s crucial to enhance organic traffic conversions. As per Webfx – Is your brand visibility enough for your target audience to spot you and your services/products? Brands are driving the flow of social media marketing. That means your SEO campaigns directly influences your transactions, productivity and revenue. The average order value made by a customer originating from a social media source is $74.47 (Statista). For you ‘As a Business’ to achieve successful conversions, it is essential to understand the customer at each funnel stage. As customers get nearer to the conversion stage, the funnel becomes narrower. Here is our take on getting a more optimized SEO marketing/sales funnel. Source- SuzannePerkinsM.com SEO is not about driving organic traffic and getting SERP rankings. It’s much more than that; it is about mapping customers’ needs to the relevant pages on your website. With SEO, there’s one thing that should always come first: target audience requirements. Are you mapping your customer journeys? Organizations can achieve successful customer journeys through empathy and understanding of customers’ specific requirements. The journey from the moment a customer becomes aware of your product to the point where they become a repeat buyer can be long and convoluted. Customer journey mapping is a powerful way to strategize this process and helps organizations understand each touchpoint’s customer experience. Measuring and monitoring your customer data on the following aspects can help brands improve their profitability & visibility – ✅ What do your customers want? ✅ Where are they consuming content? ✅ Where are they searching for products or services? ✅ Which channels are they using to interact? Customer feedback is core to improving your SEO ranking. According to a survey report, 97.7 per cent of consumers refer to relevant reviews before online purchase. It would be best to place a robust SEO approach to build a more reliable brand reputation, boost click-through rates, conversions and increase sales and revenues. Are you turning customer feedback into action? Customer-generated content is the ruler, no doubt about it. Get customer feedback regularly, increase your SEO. Search engines also like consistent, informed user-generated content! Customer Satisfaction is the core of Business Success in this dynamic, ever-changing business landscape. “As perDeloitte, Customer-centric companies are 60% more profitable compared to companies not focused on the customers.” Businesses that revolve around customers and their context excel at customer service. It is all about customers, understanding their needs, and placing them at the centre of your business landscape. How to achieve customer satisfaction? 👉 Understanding customer’s pulse, their buying behaviour and their requirements 👉 Delivering what they want 👉 Delivering targeted communication on their preferred channels 👉 Quick response to their specific queries or needs. 👉 Lastly, keep evolving every day for building meaningful journeys and positive experiences for the customers The Takeaways: SEO helps marketers to increase brand recognition, sales, and customer loyalty. Marketing strategy in line with SEO yields desired business results. Empower your customers, overpower your competitors! Want to know how? We can help you better understand your customer journey from a specific persona’s perspective to design better experiences on the web with increased conversions. Reach out to us to learn how SEO services from Espial Solutions can grow your organic traffic! Request a no-obligation proposal today! Recent Posts Are you ignoring your SEO for your business? Your competitors are not! The Power of a Growth Mindset: Why Every Team Member Needs It No posts found

In a fast-paced business environment, especially in startups, success doesn’t come from just having the right strategy or the latest tools. It comes from the mindset of the people driving those strategies. This is where the growth mindset plays a pivotal role in the success of every organization, regardless of the department or function. But what exactly is a growth mindset? Coined by psychologist Carol Dweck, a growth mindset is the belief that skills, intelligence, and talents can be developed through hard work, persistence, and continuous learning. In contrast, a fixed mindset believes that abilities are static, limiting potential and innovation. Here’s why fostering a growth mindset in every team member, no matter their role, is crucial for organizational success: 1. Encourages Continuous Learning and Adaptability A team member with a growth mindset views challenges as opportunities for learning rather than obstacles. Whether they’re in operations, sales, HR, or marketing, individuals who embrace learning are more likely to adapt to changes, upskill, and stay relevant in an ever-changing market. 2. Boosts Innovation and Problem-Solving Innovation isn’t confined to product development or tech teams. When every department—whether finance or customer service—encourages a growth mindset, employees are more willing to experiment, take risks, and think creatively. This leads to improved problem-solving and innovative solutions across the board. 3. Increases Resilience in the Face of Challenges Startups and organizations, in general, face numerous challenges—both internal and external. Staff with a growth mindset are more resilient, viewing setbacks as temporary and fixable. They bounce back stronger and more determined to find a solution, which keeps the momentum going. 4. Fosters Collaboration Across Departments In an organization where every team member has a growth mindset, there’s less resistance to collaboration. Employees are more open to sharing ideas, learning from each other, and finding new ways to solve problems. This kind of interdepartmental cooperation drives greater success for the business as a whole. 5. Promotes a Culture of Ownership and Accountability When people believe they can improve, they take greater ownership of their work. They’re less likely to avoid responsibility and more likely to seek feedback, make improvements, and strive for better results. This sense of accountability positively impacts individual performance and contributes to the company’s growth. 6. Supports Employee Growth and Retention A growth mindset doesn’t just benefit the organization; it benefits the employees themselves. Individuals who believe they can develop and grow are more engaged, motivated, and likely to stay in an organization that supports their personal and professional development. How to Cultivate a Growth Mindset Across Your Team Lead by Example: Leadership should model a growth mindset. When leaders demonstrate that they are constantly learning and willing to improve, it sets the tone for the rest of the organization. Encourage Learning Opportunities: Provide resources, training, and opportunities for employees to expand their skills. Make learning a core part of the company culture. Embrace Failure as Learning: Create a safe environment where employees can take calculated risks and view failure as a stepping stone to success. This builds a culture of innovation. Recognize Effort, Not Just Results: Acknowledge the effort and persistence of your team, not just the final outcomes. This encourages continuous improvement. In conclusion, a growth mindset isn’t just a philosophy; it’s a transformative approach that empowers individuals and teams to continuously improve, adapt, and succeed. Whether in customer support or C-level leadership, every employee benefits from embracing a mindset of growth—and so does the organization. Let’s encourage a culture where every team member believes in their ability to learn, grow, and contribute to the company’s success, regardless of their department. Do you foster a growth mindset in your team? What strategies have worked for you? Let’s discuss! #GrowthMindset #TeamDevelopment #Innovation #Leadership #LearningCulture #StartupLife Recent Posts The Power of a Growth Mindset: Why Every Team Member Needs It Hello world! No posts found