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Let’s be honest — running a business today is tough. You’re juggling products, people, finances… and on top of that, you’re expected to be a marketing genius too? With constant changes in digital platforms, algorithms, and buyer behavior, it’s easy to feel overwhelmed.  That’s exactly why more business owners are turning to marketing consulting services. Because sometimes, getting a fresh pair of eyes and expert guidance can be the smartest investment you make.  Why “Winging It” Isn’t a Strategy  If you’ve been relying on guesswork or throwing random posts on social media, you’re not alone. Many businesses start out that way. But when you hit a plateau — or worse, see no return from your marketing — it’s a clear sign something has to change.  Marketing consultants don’t just give you tips. They help you build a real plan, based on data, experience, and what actually works for your business model.  Digital Marketing Is More Than Just Running Ads  When people hear “digital marketing,” they often think of social media ads or Google campaigns. And yes, those are powerful — but they’re just one piece of the puzzle.  Effective digital marketing services include:  Crafting stories and content that actually connect with your audience  Building a website that does more than look good — it converts  Using SEO so people can find you in the first place  Running smart, not spammy, email campaigns  Managing your reputation across platforms  The goal? To make sure every piece of your online presence is working together, like a well-oiled machine.  The Outside Perspective You Didn’t Know You Needed  One of the best things about hiring a marketing consultant? They’re not stuck in your day-to-day operations. They come in with a fresh perspective — they spot gaps you can’t see, uncover missed opportunities, and help you course-correct before you waste more time and budget.  They’re like that honest friend who tells you your landing page copy makes no sense… and then helps you fix it.  How It Works (Without the Fluff)  Here’s what a great marketing consultant really does:  Listens to you (like, actually listens)  Audits what you’re already doing — what’s working, what’s not  Helps define who you’re marketing to (and where they’re hanging out)  Builds a plan tailored to your goals, not a generic template  Helps you execute it step by step — or trains your team to do it  It’s not magic. It’s strategy, done right.  Real Talk: Results You Can See  Let’s say you run a B2B company. You’ve been posting on LinkedIn, but leads are flat. A consultant steps in, rewrites your messaging, tightens up your funnel, and aligns your team with one focused goal.  Suddenly, you’re getting the right kind of inquiries — from people ready to buy.  That’s the power of strategic, outside guidance. And it’s not just theory — many businesses see dramatic turnarounds in 3 to 6 months with the right help.  But Wait… Isn’t This Just for Big Companies?  Not at all.  In fact, small and mid-sized businesses often see the biggest improvements. They’re agile, open to change, and usually just need a clearer plan. Whether you’re a startup trying to make your first marketing hire, or a growing brand that’s ready to scale — marketing consulting services meet you where you are.  You don’t need a huge budget — you just need clarity and direction.  How to Choose the Right Partner  Looking for someone to help guide your marketing journey? Here’s what to look for:  Experience that matches your goals  A consultative approach, not just plug-and-play solutions  Clear communication — if they can’t explain their plan simply, it’s probably not a good one  Proof of results — testimonials, case studies, or examples of real outcomes  Also? Trust your gut. If it feels like a good fit, it probably is.  You’ve built something worth talking about — now it’s time to get it in front of the right people.  Whether you’re struggling with low engagement, confusing messaging, or wasted ad spend, there’s a way forward. The right digital marketing services and consulting support can give you the strategy, systems, and support you need to grow confidently.  So if you’ve been thinking about leveling up your marketing but weren’t sure where to start — this might be your sign.  Get in Touch Today!  Recent Posts Growing Your Business? Here’s Why Marketing Strategy Isn’t Optional Anymore  Let’s Talk Leads: Real Lead Generation Services That Actually Work  Let’s Talk Sales Strategy: How to Sell Smarter, Not Harder Business Consultant & Sales Coach: Transforming Businesses for Sustainable Growth  From Logo to Legacy: How a Branding Agency in India Shapes Iconic Brands  Flipped Classroom a way to Interactive Classroom No posts found

Let’s be real for the present: growing a business in the modern day is difficult. Even if you have an attractive website, an amazing product or service, and some traffic flowing in, it can feel like you’re shouting into thin air if you’re not attracting the proper leads.  That’s where Espial Solutions comes in. We’re not your typical digital marketing agency. We’re your growth partner, and we specialize in one thing above all else: bringing you quality leads that actually move the needle.  Why Lead Generation Feels So Frustrating  If you’ve ever felt like you’re spending too much time chasing people who never reply—or worse, people who weren’t a good fit to begin with—you’re not alone.  Many businesses are stuck in what we call “lead limbo.” Maybe you’ve tried running ads, sending cold emails, or posting endlessly on social media hoping the right people will find you. Sometimes you get a few bites, but rarely the kind that convert.  Here’s the truth: it’s not your fault. The lead generation game has changed.   People are smarter. Attention spans are shorter. And competition? Fiercer than ever.   That’s why a smart, personalized, and strategic approach to lead generation is no longer a luxury—it’s a must.  So… What Do We Do Differently?  At Espial Solutions, we don’t believe in throwing spaghetti at the wall and hoping it sticks.  We believe in understanding your business inside out, identifying who your ideal customers are, and then creating the exact digital journey they need to become your customers.   Our lead generation services are built on strategy, not guesswork.  Here’s how we help you get in front of the right people:  We Start With Your Audience You can’t target everyone—and you shouldn’t. We delve deeply into your greatest clients’ demographics, interests, online hangouts, and issues they are attempting to resolve. This provides us with the knowledge we need to communicate with them in their native tongue and meet them where they are.  Platform-Specific Campaigns That Actually Convert Depending on your business and audience, we create highly focused campaigns on platforms like:   Google Ads (for intent-driven traffic)  Facebook & Instagram Ads (for visual storytelling and retargeting)   LinkedIn (for B2B lead generation)  Email (for nurturing and follow-up)  No cookie-cutter templates here—everything is tailored to fit you.  Funnel Design That Works Like a Charm Once we’ve got their attention, we guide them through a conversion journey with:  Magnetic landing pages  Lead magnets (like free guides, checklists, webinars, etc.)  High-converting CTAs  Automated follow-up sequences   We help you turn interest into action—and action into revenue.  We Track, Test, and Tweak (A Lot) Marketing isn’t set-it-and-forget-it. We track every click, scroll, and conversion. Then we run A/B tests on everything from headlines to images to audience segments. Our goal? Maximize every dollar you spend and constantly improve performance.   This is where a lot of businesses struggle—and where we thrive.  What Makes Espial Solutions Stand Out?  Here’s the thing: lots of agencies say they do lead generation. But in reality, they send you a bunch of names, and you’re left to figure out the rest.  We’re different. We care about quality over quantity, and we care about results over reports.  Here’s what sets us apart:   No fluff, no filler – Just data-driven, intentional campaigns that speak to your audience.   We grow with you – Whether you’re early-stage or scaling fast, we build strategies that evolve as you do.  You’re in the loop – Transparent reporting and real conversations, always.  We’re focused on ROI – Because leads are only valuable if they become customers.  Who Are Our Services For?  You’ll get the most out of working with us if:  You’re a small or mid-sized business looking to grow consistently.  You’re tired of guessing what works and want a proven process.  You’ve tried running ads or marketing before but didn’t get the right results.  You’re ready to invest in growth—not just more noise.  We’ve worked with everyone from SaaS startups to local service businesses, real estate firms to B2B consultancies. If you sell something of value and want more of the right people to see it, we can help.  A Quick Success Story  Let’s say you’re a SaaS company trying to get more demo bookings. We helped one just like that triple their leads in 90 days—while cutting their cost per lead almost in half. The magic? A laser-focused ad strategy, irresistible lead magnet, and a nurturing funnel that turned cold clicks into hot demos.    It’s not about throwing money at ads—it’s about being smart with strategy.  What You Can Expect Working With Us  When you partner with Espial Solutions, here’s what your journey might look like:  Discovery – We learn about your goals, your audience, and what’s working (and what’s not).  Strategy – We build a custom lead generation game plan tailored to your business.  Execution – We launch, manage, and optimize your campaigns.  Reporting – You get clear updates, insights, and recommendations—not fluff.  Growth: Your sales staff has individuals worth talking to, and leads are beginning to come in.  Are You Ready to Simplify Lead Generation for Your Company?  We understand how overwhelming marketing can be. However, it is not need to.   Getting leads doesn’t have to be a guessing game if you have the correct plan and the right people working for you.  It can be predictable. Scalable. Even fun.  At Espial Solutions, we’re not just another agency—we’re your marketing growth partner. Let’s stop chasing leads and start attracting them.  Let’s Chat  🌐 Visit us at Espial Solutions or book a free strategy call.  📞 Let’s talk about your goals and how we can help you get there—without the marketing headaches.  Espial Solutions – Because lead generation should feel like a growth engine, not a grind  Recent Posts Let’s Talk Leads: Real Lead Generation Services That Actually Work  Sales Strategy Development2 Business Consultant & Sales Coach: Transforming Businesses for Sustainable Growth  From Logo to Legacy: How a Branding Agency in India Shapes Iconic Brands  Flipped Classroom a way to Interactive Classroom How

Let’s Talk Sales Strategy: How to Sell Smarter, Not Harder  You’ve got a solid product or service. You know your industry. You’ve built a team that’s ready to roll.  But here’s the thing—none of that really moves the needle without a clear, effective sales strategy in place.  In today’s fast-paced, competitive world, winging it just doesn’t cut it. You need a plan. One that’s smart, scalable, and actually gets results.  That’s where sales strategy development makes all the difference.  I work with founders, entrepreneurs, and business leaders to create sales strategies that don’t just sound good—but actually work in the real world. No fluff. No jargon. Just practical steps that drive growth.  This guide breaks it all down. Ready? Let’s go.  So, What Exactly Is a Sales Strategy?  Think of your sales strategy like your GPS. It takes you from “Hey, we’ve got a product” to “We’re closing deals and scaling consistently.”  It helps you answer key questions like:  Who are we actually selling to?  What message are we putting out there?  How do we find leads and move them through the funnel?  What tools should we be using?  And how do we know if any of it’s working?  Without that clarity, your team ends up guessing—and guessing gets expensive.   Why You Can’t Skip the Strategy Step  Too many businesses rely on what I call “hope-based selling.” They lean on one or two high-performers and hope it all works out. And it might—for a while. But it’s not sustainable.  Here’s what real sales strategy development gives you:  ✅ Clarity – Everyone knows their role and what success looks like ✅ Consistency – Your message and process stay sharp ✅ Confidence – You know what’s working (and what’s not) ✅ Momentum – You’re not just closing deals, you’re building something    Building Blocks of a Strategy That Actually Works  Here’s what you need to lock in for a rock-solid sales foundation:  Know Who You’re Talking To Start with your Ideal Customer Profile (ICP). These are your best-fit clients—the ones who “get it” right away.  Ask yourself:  What industry are they in?  How big is their business?  What are their pain points?  Who’s making the buying decisions?  🎯 Quick tip: Build detailed buyer personas. The more specific, the better your targeting.  Understand the Buyer’s Journey Today’s buyers do their homework. By the time they talk to your team, they’ve already Googled you and checked out the competition.  There are three key stages:  Awareness – “I think I have a problem.”  Consideration – “What are my options?”  Decision – “Who should I choose?”  Your goal is to meet them where they are and offer value—not just pitch.  Set Real, Actionable Goals “Sell more” isn’t a strategy—it’s a wish.  Use the SMART framework:  Specific  Measurable  Achievable  Relevant  Time-bound  📌 Example: “Close 20 new deals worth $5K+ in Q2.” Now that’s something your team can aim for.  Choose the Right Sales Model Not every business should sell the same way. Your approach depends on your product, industry, and customer base.  Are you B2B or B2C? Is your strategy inbound (they find you) or outbound (you go to them)? Do you rely on quick sales or long, consultative cycles?  A strong sales strategy development process will help you choose the best model—and build around it.  Build a Playbook Your Team Actually Uses A great playbook acts like a GPS for your reps.  Include:  Who you’re targeting (ICP)  Messaging and talk tracks  Email and call templates  Objection-handling tips  CRM processes  Qualification frameworks (like BANT or MEDDIC)  Make it easy to use—and easy to update.  Set Up the Right Tools Your tech stack should work for you, not against you.  Popular options:  CRMs: HubSpot, Salesforce, Zoho  Email tools: Mailchimp, Lemlist  Lead gen: Apollo, LinkedIn Sales Navigator  Analytics: Google Data Studio, Tableau  The right tools support your strategy—not the other way around.  Build a Full-Funnel Sales Team Here’s a simple, effective team structure:  SDRs (Sales Development Reps): Prospect and qualify leads  AEs (Account Executives): Handle demos and close deals  CSMs (Customer Success Managers): Keep clients happy and help them grow  Clear roles = less confusion, more results.  Measure What Matters Don’t track everything—just what tells you whether your strategy’s working:  Lead-to-opportunity conversion  Sales cycle length  Win rate  Average deal size  Revenue per rep  Churn rate  Build a simple dashboard. Keep it visible. Keep it real.  Don’t Skip the Human Side  Even the best strategy won’t work if your people aren’t confident.  Ongoing training makes a difference:  Weekly call reviews  Objection-handling roleplay  Peer coaching  Bite-sized workshops  Sales is a skill—and like any skill, it gets better with practice.  Sales + Marketing = One Team  Sales and marketing shouldn’t be in silos. When they work together, great things happen.  Look for:  Shared messaging  Co-created campaigns  Unified lead scoring  CRM systems that talk to each other  Alignment means more leads close faster.   Keep Improving  A great sales strategy isn’t “set it and forget it.” It should evolve as your business grows.  Ask regularly:  What’s the team saying?  Why are we losing certain deals?  What’s actually working better than expected?  The businesses that win long-term are the ones that learn fast and adjust faster.  Signs It’s Time for a Strategy Tune-Up  Be honest—do any of these sound familiar?  Your revenue’s flatlined  Your pipeline looks full, but deals aren’t closing  Sales cycles are dragging  Your team’s unclear or unmotivated  Marketing and sales keep pointing fingers  If so, it might be time to revisit your sales strategy development process. A quick audit can reveal a lot.  How I Can Help  Whether you’re a startup, scaling business, or a more established team, I can help you build a system that works.  Here’s what I bring:  Clean, effective sales funnels  Sales playbooks that people actually use  Tools that simplify, not complicate  Coaching that builds real confidence  Forecasting that’s rooted in reality  A strategy you can actually follow  Let’s build something that lasts.  Final Thoughts  Look—sales is tough. But with the right strategy in place, it doesn’t have to feel like you’re guessing

Business Consultant & Sales Coach: Helping You Build, Sell, and Scale Smarter  If you’re a business owner, you already know the hustle. Some days, everything clicks. Other days, it feels like you’re putting out fires left and right. Maybe you’re figuring things out as you go. Maybe you’ve hit a wall and aren’t sure what the next move should be.  Wherever you’re at—just starting out or trying to scale—one thing is true: having the right support changes everything. That’s where a Business Consultant & Sales Coach can make a real difference.  Not someone who talks in circles or throws buzzwords around—but someone who listens, understands, and helps you build something that actually works.  What a Business Consultant Really Does  A business consultant is like a second set of eyes on your business—someone who isn’t emotionally wrapped up in the daily chaos and can see what’s actually going on.  They help you step back and answer the big questions: 👉 What’s working? 👉 What’s not? 👉 What can we do better, faster, and smarter?  Here’s what a business consultant can help you with (without the jargon):  Strategic Planning – We’ll map out your goals and create a plan that doesn’t just sit in a drawer—you’ll actually use it.  Operational Efficiency – Less chaos, more clarity. We’ll clean up processes so your team (or just you) can get more done with less stress.  Market Research & Competitive Analysis – We’ll figure out where you stand, where the gaps are, and how to stand out.  Financial Advisory – Let’s talk money. What’s coming in, what’s going out, and how to keep more of it.  Change Management – Whether it’s a new system, new staff, or a pivot—you don’t have to navigate change alone.  Risk Management – Planning for the “what ifs” so they don’t derail everything.  This isn’t about overhauling your business overnight. It’s about building smarter, more confidently—step by step.  What a Sales Coach Brings to the Table  Now let’s talk sales—because even if everything else is running great, without consistent revenue, you’re stuck.  A Sales Coach helps you and your team (if you have one) sell in a way that feels natural—not pushy, not awkward, just real.  Here’s how:  Sales Strategy Development – Together, we build a sales plan that fits your goals and feels aligned with how you like to do business.  Improving Sales Techniques – We’ll sharpen how you connect, present, and close—without sounding like a script.  Enhancing Communication Skills – This is huge. Sales isn’t about talking more—it’s about saying the right things.  Lead Generation & Conversion Optimization – You don’t need more leads. You need better ones—and a strategy to convert them.  Performance Analysis – No guessing. We’ll use real data to see what’s working and fine-tune it from there.  Motivation & Mindset Training – Sales is as much about confidence as it is about skills. We’ll work on both.  It’s about helping you sell more—and actually feel good doing it.  Why You Need Both  Running a smooth business with no sales? That’s a hobby. Crushing sales but everything’s a mess behind the scenes? That’s burnout waiting to happen.  You need both.  A Business Consultant & Sales Coach brings everything together—aligning your goals, systems, and sales into one clear path forward.  Here’s what that gets you:  Integrated Business Growth – Operations and sales working in sync.  Customized Solutions – Because your business isn’t like anyone else’s.  Increased Revenue – More clarity, more confidence, more cash flow.  Stronger Brand Positioning – People know who you are and why they should care.  Long-Term Success – No more spinning your wheels—just steady, strategic growth.   How to Choose the Right Fit  Not all coaches or consultants are created equal. You want someone who gets it—and more importantly, gets you.  Here’s what to look for:  Industry Experience – Have they helped businesses like yours?  Client Testimonials & Case Studies – Real stories, real results.  Customized Approach – No plug-and-play templates. Your business deserves better.  Strong Communication Skills – You need clear, honest, helpful guidance. No fluff.  Data-Driven Methodology – We don’t guess—we test, track, and adjust.  Final Thought  You don’t have to have it all figured out. Nobody does.  But you also don’t have to do it alone.  If you’re ready to get some support—whether that’s refining your strategy, cleaning up your operations, or finally getting your sales on track—I’d love to talk.  Let’s create a roadmap that fits you and gets your business where you want it to go.  Recent Posts Sales Strategy Development Business Consultant & Sales Coach: Transforming Businesses for Sustainable Growth  From Logo to Legacy: How a Branding Agency in India Shapes Iconic Brands  Flipped Classroom a way to Interactive Classroom How Executives can manage their day more effectively. Augmented Reality in Education No posts found

Building a brand is more than just designing a great logo—it’s about creating a lasting legacy. The most successful brands in the world aren’t just known for their products or services; they are remembered for their story, identity, and impact. A branding agency in India plays a vital role in helping businesses transition from being just another company to becoming an iconic brand.  Whether you’re an entrepreneur, a small business, or a growing enterprise, the right branding strategy can make all the difference. Let’s explore how a branding agency shapes brands from the ground up, turning them into household names with a lasting legacy.  The Power of Branding  Branding is the heart and soul of a business. It’s what differentiates you from competitors and makes your audience connect with your brand. A strong brand identity includes:  A Compelling Story – Every brand has a unique story that resonates with its audience.  A Memorable Logo & Visual Identity – Colors, typography, and design elements create a lasting impression.  Consistent Messaging – A brand voice that reflects the company’s values and mission.  Customer Experience – The way a brand interacts with its customers at every touchpoint.  Reputation & Trust – A strong brand builds credibility, loyalty, and recognition.  A branding agency in India helps businesses create a compelling and cohesive identity that captures these elements and transforms them into a brand legacy.  From Logo to Legacy: The Branding Process  Creating an iconic brand doesn’t happen overnight. It requires a structured approach, creativity, and a deep understanding of market trends. Here’s how a branding agency works to shape brands that stand the test of time:  1. Defining the Brand Strategy  A branding agency begins with an in-depth analysis of your business, industry, competitors, and target audience. This helps define:  Your brand’s mission, vision, and core values.  The unique selling proposition (USP) that sets your brand apart.  The emotional and psychological appeal of your brand.  2. Crafting a Timeless Logo & Visual Identity  A logo is the face of a brand, but a strong brand identity goes beyond just a symbol. A branding agency ensures that the entire visual identity—colors, typography, imagery, and packaging—aligns with the brand’s essence. A well-designed visual identity creates recognition and fosters trust.  3. Developing a Distinct Brand Voice & Messaging  The way a brand communicates matters. Whether it’s through social media, advertisements, or website content, consistent messaging helps reinforce the brand’s personality. A branding agency crafts:  Taglines and slogans that capture the essence of the brand.  Website and social media content that engages the audience.  Storytelling that emotionally connects with customers.  4. Strengthening Digital Presence  In today’s digital world, an online presence is crucial for brand success. A branding agency in India ensures businesses build a strong digital identity through:  A professionally designed website optimized for user experience.  Social media branding that reflects the brand’s voice and aesthetics.  Search engine optimization (SEO) to increase brand visibility.  5. Building Brand Trust & Credibility  Reputation management plays a crucial role in shaping a lasting brand. A branding agency helps businesses build credibility by:  Encouraging positive customer reviews and testimonials.  Managing online reputation through PR strategies.  Establishing thought leadership through content marketing.  The Role of Personal Branding in Legacy Building  While company branding is essential, personal branding is just as powerful—especially for entrepreneurs, influencers, and business leaders. A personal branding company helps individuals establish themselves as industry experts and thought leaders, adding immense value to their brand legacy.  How a Personal Branding Company Shapes Your Identity:  Social Media Presence – Optimizing LinkedIn, Twitter, and Instagram for professional growth.  Content Creation & Thought Leadership – Publishing blogs, articles, and videos to showcase expertise.  Public Relations & Media Features – Securing interviews, podcast appearances, and press coverage.  Networking & Community Engagement – Positioning individuals as authorities in their field.  Many successful businesses thrive not just because of their corporate branding but also because of the strong personal brand of their founders and key stakeholders.  The Legacy of Iconic Brands  Some of the biggest brands in the world started as small businesses but became industry leaders due to strong branding. A branding agency in India plays a crucial role in:  Rebranding & Reinvention – Helping companies evolve their image to stay relevant.  Expanding Brand Reach – Positioning brands for global recognition.  Creating Emotional Connections – Establishing brand loyalty through relatable storytelling.  Whether it’s a startup aiming to make its mark or a legacy brand looking to stay relevant, branding agencies help craft identities that withstand the test of time.  Choosing the Right Branding Agency in India  If you’re looking to build a brand that lasts, choosing the right branding agency is crucial. Here’s what to consider:  Experience & Portfolio – Look for agencies with a proven track record of success.  Industry Expertise – Some agencies specialize in specific industries; find one that understands your market.  Creative Approach – Your brand needs a unique and innovative identity to stand out.  Client Testimonials – Reviews and case studies can indicate reliability and effectiveness.  Long-Term Vision – Branding isn’t just about today; it’s about creating a future legacy.  Conclusion  From designing an impactful logo to building a long-lasting legacy, a branding agency in India plays a crucial role in shaping iconic brands. Whether it’s through strategic branding, digital transformation, or personal branding, these agencies help businesses and individuals establish a powerful identity that stands the test of time.  If you’re ready to take your brand to the next level, partnering with the right branding experts is the first step toward building a legacy that lasts. Invest in your brand today, and watch it grow into something extraordinary!    Recent Posts Sales Strategy Development Business Consultant & Sales Coach: Transforming Businesses for Sustainable Growth  From Logo to Legacy: How a Branding Agency in India Shapes Iconic Brands  Flipped Classroom a way to Interactive Classroom How Executives can manage their day more effectively. Augmented Reality in Education No posts found

Flipped Classroom model, which is a form of blended learning is catching up in streams where one cannot replace classroom teaching with eLearning example Medical. In this model students are required to watch videos and/or complete online activities prior to the class and focus on discussion and analysis during the face to face class, replacing the traditional form where lecturer would teach and students would take notes. This is an excellent marriage of eLearning and traditional form of classroom-based teaching. This would help students in retaining knowledge, and will focus more on the application of the knowledge by way of discussion and analysis. When students come to the classroom they would expect an interactive session wherein they will collaborate and think as a group, the only requirement being they come with an open mind. Faculty would move into a new role as the mentor in flipped classroom model and it can present challenges for faculty as they must move out of their comfort zone and spend considerable time and effort, designing courses and developing new teaching methods for the classroom. The flipped classroom model shifts teaching to a learner-centric model in which classroom time is spent in exploring topics in greater depths and creating meaningful learning opportunities while eLearning is used to delivery content (course, discussions, research, videos, self-assessments) outside the classroom.Flipped classroom also redefines classroom activities which are mostly missing in traditional forms. There are some challenges to this model like any form of learning would have. Not all students would have self-discipline and such students might fall rapidly behind their peers because once they get into the classroom they would move straight off to discussing and analyzing the topic, and it would be expected that all students have gone through the content. The faculty here would need to ensure that students do maintain the discipline. Recent Posts Flipped Classroom a way to Interactive Classroom How Executives can manage their day more effectively. Augmented Reality in Education Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY No posts found

How many times we have heard or read about working smarter, and we expect our people to follow the same, but when it comes to managing our own time it somehow doesn’t work. You walk into your office and before you could take charge or your day, and decide your priorities, chances are that your work takes you over. You see your mailbox full with 100’s of emails and you immediately want to clear them, because there could be someone waiting for a decision from you. How do we come of out this situation and manage our day more effectively? 1. Start your day with planning. Create a schedule for yourself. Tasks that cannot be completed at a given time can be completed over a day by allotting slots. An example you may have 100s of emails in the morning and you can check only 50, set a rule that you will spend 1 hour in the morning for urgent emails before 09:00 AM and balance emails will be looked at after 05:00 PM.  2. Monitor where you spend your time each day. Make a note of what you did for the whole day. Identify what was important and what was a time waster for yourself or could have been avoided. Example a 30 mins meeting called in could have been an exchange of five-minute conversation on a phone. You need to ask yourself, do you really want to invest time in those tasks. Once you do this for a week, you would be able to identify where you should invest your time and what could be avoided.  3. All activities should have time assigned to them. You should know when to start and when to finish, this will help you in ensuring outcomes are achieved within the stipulated timeframe.  4. Plan to spend the majority of your time in activities and conversations that produce most of the results for you and your organization.  5. Do not let people disturb you when you are busy with other tasks, avoid ad-hoc and unplanned meetings unless they are very critical and need your attention immediately.  6. Take few minutes before you go in for any meeting/call to understand why you are having this meeting/call in the first place and what is the outcome that you are looking forward to. Post the call/meeting put a tick mark if you have achieved what you were expecting. If not, that’s a learning for next time, be focused on your outcomes. Remember it is not important to put a tick mark to all tasks in a day, important is what you have achieved in a day and what impact it will have on your organization. Remember the 80:20 rule? 20% of your tasks will bring in 80% of your results. So focus on 20% first to achieve 80% results. Recent Posts How Executives can manage their day more effectively. Augmented Reality in Education Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs No posts found

Did you know that your books can help you in viewing 3D content and it is possible to walk thru it as a true surround environment without leaving your classroom? You can see 3D model of a heart in your biology class or view a roman house, move anywhere in the world and feel the place, all this in the middle of a classroom. These are just some of the possibilities that technology offer to the education world today. AR is an opportunity for colleges and universities, not only to share the course content with the learners, but as a way to communicate with learners and improve the student experience. AR allows you to add digital content to printed material, geographic locations and objects. Then using a smart device or tablet, viewers can scan an object and the digital content will appear on their devices. The digital information can range from a link to a website, an invitation to make a phone call, a video, a 3D model or any other supported digital information. Some Universities have used combination of techniques to develop resources for healthcare students whereby they use GPS functionality of devices in conjunction with AR to allow students to discover health risks in the locality. A lot of Universities are using AR within their prospectus to market and promote themselves. They can use AR to give a walk thru of facilities to prospective students, especially those students who are not from the city or country, programs offered, show past performance of the university, alumni, accreditation, etc. It is an interactive way of engaging with your audience. How does AR benefit students and Universities? AR provides effective way to enable learners to access engaging content. The content is highly interactive which helps learners in absorbing knowledge better compared to traditional ways of teaching. Benefit for the Universities is that students are open to innovative ways of learning, with nearly a third saying tech facilities played a part in their choice of selecting a University. One third of students opt for Virtual classroom and mobile apps to help them study. As an emerging technology, AR will play a key role in near future not only in Educational Institutes but also at workplace. Recent Posts Augmented Reality in Education Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested No posts found

How do you decide which level of interactivity you need for your eLearning courses? What are the parameters you consider? We all are aware of 4 levels of interactivity starting from page turners to Game based learning but the most important question is ‘what would best suite my audience’. We need to have following approach: Understanding TG for the course (How tech savvy they are, do they like lot of reading or would they love interactivity or gaming, what devices they use etc.) Review the content (nature of content) Check your budget/resource pool availability and their capabilities if you are developing it in-house Identify the best methodology to impart knowledge for your audience by doing some surveys/mock-ups to come to a conclusion what would be best suited for your audience. The most important aspect which should not be missed out here is that always keep learner in your mind. Remember you are developing the course for your learning and the whole exercise would be futile if they are not able to absorb the knowledge well because the format was not appropriate. People sometime get confused with the level of Interactivity and they feel higher the better :). eLearning is typically defined and broken down to 4 different levels depending upon complexity, user interaction, sophistication of the course etc.  Let us look at the details: Level 1: Courseware in this level is generally created to build awareness for the learner. The purpose of the course is primarily informational with little or no feedback to the learner. The content is presented with supporting media such as:     a. Stock Photographs     b. Simple Illustrations     c. Simple Animations Navigation is primarily linear with a simple menu. The course does not feature video or audio. Audio can be included based on requirement. Interactivities are primarily used for knowledge checking and assessments. Level 2: All of Level 1, plus: Courseware in this level is created in order to enable learners to demonstrate knowledge of the material after taking the course. The content is presented with supporting media such as:a. Stock Photographsb. Illustrationsc. Icons and Graphicsd. Simple and Medium Conceptual Animationse. Audio, Video Navigation is non-linear and may feature branching and feedback loops. The course will feature audio and can have short video. Interactivities are used to teach content and for knowledge checks and assessments. Level 3: All of the Level 1 and 2, plus: Courseware in this level is created to enable learners to apply the knowledge and skills (application) acquired by taking the eLearning course. The content is presented using a wide variety of media such as:a. Stock Photographsb. Simulation and scenario basedc. Complex Illustrationsd. Medium and Complex Conceptual Animationse. Video Navigation is non-linear and may feature branching and feedback loops. A learning path may be determined based on learner interaction with the course. The course will feature audio, video, or realistic series of still photographs and animated graphics. The Course will be character based. Interactivities created may require the learner to deal with unfamiliar problems, examples, or role plays. Interactivities may be created using branching logic. The course may be driven using scenarios. Level 4: All of the Level 1 ,2 and 3 plus: High degree of interactivity; Extensive branching (four or more levels). Courseware in this level involves more in-depth recall of a larger amount of information (compared to lower categories/levels) and allows the user an increased level of control over the lesson. The content is presented using a wide variety of media such as:a. Stock Photographsb. Simulation and scenario basedc. Complex Illustrationsd. Complex Conceptual Animationse. Videof. 3D animations and graphic Navigation is non-linear and may feature branching and feedback loops. The learning path may be determined based on learner interaction with the course. The course will feature audio, video, or realistic series of still photographs and animated graphics featuring characters how interact with each other and / or the learner. In this level it is not uncommon to create simulated environments and have the learner navigate through them. Sophisticated Interactivities and games that engage and inform the learner. Recent Posts Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. No posts found

Pokemon Go has become a global craze and according to some reports it has taken over twitter in US. Pokemon Go is a spin-off of the long-running Pokemon series, in which player’s capture and battle the pocket monster in their quest to become the greatest Pokemon trainer in the world. So why this craze now? Unlike in earlier videogames, players in this game move around the real world looking for Pokemon to capture. Pokemon Go is such a craze among users that it is leading to public safety. There have been incidents where people have fallen from 90 ft to cars being rammed behind when driver exited to catch a Pokemon. The game is not just for solo players. Some locations have become hubs of Pokemon activity. New York’s Central Park, for instance, has been bustling not just with the usual crowds of sightseers but with players checking their phones for nearby Pokemon. We all knew that Augmented Reality will be next big thing but it will beat social media in such a short span of time and the craze was not thought of. Educators worldwide should look closely at the potential augmented reality has, to grab the user’s attention. Imagine students moving around in campus and knowledge in form of nugget pops up, they do not study solo they can study in group as well. The assessment can be made fun wherein they could be available at specific areas example labs, library etc.   Students love real life scenarios and it will be great if they can study in real life environment. Example if they need to study about Automobiles then why not let them go to a nearby parking lot or an automobile retail/manufacturer? If they have to learn History take them to a Museum, when we need to teach them environment let them go outside the four walls of the classroom. They will learn best when they are in real world. We need to think outside the box and observe the changing behaviors of our students and give them something which is addictive and makes learning fun. Recent Posts What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! No posts found